Wall Murals

Wall murals are a type of environmental graphics. They have a high impact because of the scale, and they are an excellent way to add a personalized artistic touch to your business. Traditionally, businesses would commission a painter to create their wall mural, and many businesses still take this approach. However, as we’ll see, there are some big advantages to choosing a cast vinyl wall mural over a painted one.

What Wall Murals can Add to your business

So why create environmental graphics, and wall murals specifically, for your business or institution? Wall murals can deliver some significant benefits.

Create a focal point

A wall mural creates an eye-catching focal point in your facility. When someone comes into contact with the mural, they are sure to give it their attention. This is partly because of the sheer size of wall murals. A well-designed mural can attract even more attention and can make a memorable impression on people.

Subvert expectations

People are used to seeing advertisements and marketing materials in many forms, but a mural is typically not one of them. Murals are more often associated with art. An eye-catching mural can help you market your business in an unexpected and refreshing way, especially if you are not overtly “salesy” with your design.

Impress customers

A mural is an excellent way to impress customers. The scale of a wall mural can give a sense of grandness to any room or facility. Because murals are tied in with the architecture of the building, they also have a sense of permanence about them that can reflect well on your business.

Add personality

Many office buildings, retail stores, schools and more lack personality. They look similar, with an abundance of drab, neutral walls, and this can make for a dull environment for customers, employees, students or whoever spends time in the building. An office wall mural can add a major splash of personality that livens up the space and makes it unique.

Benefit Employees

Research has shown that the presence of art improves a working environment for employees. Art can reduce stress and even improve brain performance. Younger workers, especially, expect more than a generic and uninteresting workplace today. An office should be vibrant and uplifting.

Reinforce your branding

Companies look for ways to let their branding shine through across their marketing materials so they can raise awareness and make a memorable impression. But does your branding come through in your building itself? By including your logo, signature colors and other elements in your mural, you can help reinforce your brand.

Educate People

A mural can also educate viewers. One example is a mural that shares a company’s, a school’s or a town’s history. You can create a timeline or simply share photos or illustrations celebrating your origin story or major accomplishments along the way. You can also use a mural to share current information about your business.

Boost Sales

Considering all the benefits a wall mural can deliver, it’s no wonder that one study found that 60% of businesses that installed large-scale graphics such as wall murals increased their sales by 10% on average. Employees and customers alike can all be energized and influenced by the power of a wall mural.

Let’s Bring Your Vision to Life

Have a project in mind? Our team is ready to help you create signage that works as hard as you do.